Director of Product Marketing

1 month ago

Job Description

As our Director of Product Marketing, youโ€™ll be responsible for research, positioning, GTM planning, sales enablement, and launch strategies for Jasperโ€™s AI copilot. Product Marketing is highly cross-functional. Youโ€™ll be on the Marketing team, reporting directly to the VP of Marketing, but will also be a core part of the Product, Sales, and Customer Success organizations. 

Our teams are passionate about supporting new employees and growing a diverse culture of ideas and collaboration. Our work is about using artificial intelligence to unlock creative potential. We see AI as a partner to creatives that can get them through writerโ€™s block, over hurdles, and out of the content hamster wheel. AI should empower content creators to do their best work and get the time and mental space back for new ideas. Our target market is composed of creatives (writers, designers, content marketers) and content-forward companies. 

The role is open to candidates located in the US and can be remote within the United States. We have offices in Austin, TX, and Salt Lake City, UT with employees based across the US. We've built a strong foundation to support remote employees' engagement with other teams. We have a mix of experience levels and backgrounds, and weโ€™re building an environment that celebrates knowledge-sharing, mentoring, and career growth. 

What you will do at Jasper:

  • Work with Product to define the core positioning for Jasperโ€™s suite of products, educating the company and public on the pain points it addresses, core audience, differentiation, and more. 
  • Own all parts of launch planning for new products including positioning, messaging, launch components, enablement content, and customer communications.
  • Develop product marketing strategies outside of launches to drive sales and adoption. Work with our Director of Enablement on effective sales materials and training approaches and work with Customer Success to identify and address areas of confusion and opportunities for expansion. 
  • Own the positioning and creation of product pages, sales enablement materials, and product-related content. Develop creative briefs for our creative team to build out assets for product launches and campaigns. 
  • Lead well-researched persona development and evolution, working closely with Product, Engineering, Design, Customer Success, Sales, and Lifecycle Marketing to develop specific and effective segments, and purchase and upgrade paths.
  • Be accountable for launch metrics as well as long-term adoption and expansion goals.

What you will bring to Jasper:

  • 10+ years of B2B Product Marketing experience, with clear experience running positioning and outcomes-driven launch strategies.
  • A history of organizing and leading cross-functional project teams toward a common goal. 
  • A point of view on product positioning and a clear understanding of what great looks like. 
  • Skills in building launch projections, measuring impact, and a general understanding of product-related data analysis.
  • Experience working with product-led growth and Sales closed pipelines. 
  • Great project management skills including strong communication around project timelines, responsible individuals, and status. 
  • Experience working with both paid and freemium models is a plus.
  • Great writing, design, and video skills are a plus. 

Benefits & Perks

  • Comprehensive Health, Dental, and Vision coverage beginning on the first day for our employees and families.
  • Unlimited PTO
  • 401(k) program with company matching
  • Monthly wellness reimbursement and flexible time off to encourage a healthy work-life balance
  • Generous budget for home office set up 
  • Learning and development opportunities 
  • Paid parental leave
  • Travel perk program 

Compensation Range

At Jasper, we believe in pay transparency and are committed to providing our employees and candidates with access to information about our compensation practices. The expected base salary range offered for this role is $193,000-$241,000. Compensation may vary based on relevant experience, skills, competencies, and certifications.

Our goal is to be a diverse workforce that is representative at all job levels as we know the more inclusive we are, the better our product will be. We are committed to celebrating and supporting our differences and that diversity is essential to innovation and makes us better able to serve our customers. We hire people of all levels and backgrounds who are excited to learn and develop their skills. 

We are an equal-opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.

About Jasper

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Want to revolutionize Content Creation with AI?

Launched in February 2021, Jasper is an AI content platform that helps creators and companies of all types expand their creative potential. With 100,000 active customers using Jasper to break through writer's block, repackage their content, create original art, and adjust writing for language and tone. The interest in AI continues to grow and we are at the forefront of teaching the world how to leverage artificial intelligence as a creative partner. We are building teams that will pioneer the content generations space even further.

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