Responsibilities

• Own the strategy, roadmap, and execution for Matcha Web growth.
• Design and run experiments (A/B tests, feature flags, pricing/fee tests, UX changes) to improve acquisition, activation, conversion, and retention.
• Improve onboarding, token discovery/search relevance, quote presentation, and trade flows to reduce friction and increase successful trades.
• Use analytics, user research, and market insights to identify the biggest levers, prioritize ruthlessly and communicate trade-offs clearly.
• Partner with engineering/design to deliver high-quality changes quickly; partner with marketing/social to drive top-of-funnel and re-engagement.
• Track and report progress on volume share and north-star users, plus supporting metrics (DAU, activation rate, repeat trade rate, conversion, time-to-first-trade, etc.).
• Keep Matcha Web aligned with the broader Matcha product suite and brand.

Requirements

• 5+ years Product Management in crypto/fintech or high-growth web products.
• Proven track record shipping and scaling web products using experimentation and UX optimization.
• Strong growth fundamentals: funnel analysis, cohorting, experiment design, metrics, instrumentation.
• Crypto-fluent: understands DEXs, wallets, core DeFi/trading mechanics; active user of crypto products.
• Data-driven, collaborative, and a clear communicator who aligns stakeholders and executes.
• Curious, humble, self-directed; thrives in async, distributed, low-ego teams.
• Able and willing to travel for ~two in-person team meet-ups per year globally (company offsites required).

Nice to have

• Experience on trading/investing products (DEXs, CEXs, aggregators, portfolio apps).
• Familiarity with experimentation and analytics stacks (e.g., LaunchDarkly/Optimizely, Segment, BigQuery, Mixpanel, Amplitude).
• Technical comfort working with API-driven systems.
• Deep interest in DeFi and market structure.