Responsibilities

• Own revenue and set the growth strategy by forecasting and modeling self-serve revenue, partnering with Finance/RevOps on targets and leading MBRs.
• Identify and prioritize levers across acquisition, activation, and retention; time monetization for later.
• Align PLG to Sales handoffs and define PQL/PIQ with Sales/CS.
• Run experiments and build data foundations with a hypothesis backlog, driving 10+ meaningful experiments per month and capturing learnings.
• Define critical events ensuring 95%+ accuracy and ship trusted activation and retention dashboards.
• Build and own growth models for activation, First Value Time (FVT), and retention.
• Lead cross-functional execution and team as a player-coach across funnels, onboarding, lifecycle, and website conversion.
• Partner with Engineering, Product, and Marketing on experiment SLAs, AI use-cases to reduce FVT, and high-converting messaging.
• Manage the Growth Product Manager; hire for gaps and coach a high-velocity pod.

Requirements

• 6–10+ years PLG/Growth leadership in B2B SaaS with proven activation ownership and self-serve revenue impact.
• Commercial ownership: capable of running MBRs, forecasting, variance analysis, and explaining growth drivers clearly.
• Hands-on product growth: adept at designing and running experiments, influencing pricing, packaging, and conversions.
• Strong analytical skills: ability to build models, define reliable instrumentation, and design trustworthy tests.
• Product sense to make foundational changes that significantly impact growth.
• Experience as player-coach manager, managing PMs/ICs and shipping cross-functionally in self-serve and sales-led contexts.

Nice-to-Haves

• Sharp copywriting and UX intuition comfortable with iterating information architecture, messaging, and in-product nudges.
• Developer-first experience with templates, marketplaces, or integration ecosystems.
• Exposure to AI and Usage-Based Pricing driving feature adoption.
• Experience scaling self-serve revenue and building lifecycle/CRM or web growth teams.