How You’ll Contribute

• Implementation: Manage end-to-end execution of marketing campaigns and automated flows, ensuring on-time delivery and quality. Lead training for contractors/freelancers assisting with execution.
• Reporting: Build and maintain reporting frameworks, partner with analytics teams to create automated dashboards, and surface actionable insights to stakeholders.
• Technology: Oversee our lifecycle marketing tech stack, identify and integrate new tools (including a CDP), and maintain vendor relationships.
• Process Optimization: Identify inefficiencies, standardize workflows, and implement best practices to improve campaign performance and team efficiency.

What You’ll Do

• Build and manage campaign and automated flow implementation from brief to launch
• QA and test emails across devices, browsers and clients to ensure compatibility and deliverability
• Maintain list hygiene by removing invalid contacts, suppressing over-mailed groups, and identifying opportunities for growth
• Ensure adherence to email marketing legal standards such as CAN-SPAM and GDPR
• Build reporting systems to track campaign performance and customer engagement
• Partner with analytics/data teams to develop automated dashboards (Looker, etc.)
• Oversee lifecycle marketing tools, ensuring full integration and optimization
• Evaluate and recommend new technologies to improve efficiency and results
• Document processes and implement operational best practices

What You Need to Succeed

• 2+ years of hands-on experience building emails in Klaviyo
• Experience in Litmus, Email on Acid or similar testing platforms
• Knowledge of HTML, CSS and adaptable email frameworks
• Understanding of CRM segmentation, personalization and A/B testing
• Proven track record of managing email/lifecycle marketing operations
• Excellent project management skills and attention to detail
• Ability to collaborate across marketing, creative, and technical teams
• Strong organizational skills and ability to manage multiple projects simultaneously

Bonus Points For

• Familiarity with customer data platforms (CDPs)
• Previous experience in DTC or consumer hardware brands
• Experience in BI/reporting tools (Looker, etc.)