Marketing Growth Product Strategy & Leadership

• Own the vision and roadmap for technology, ML and AI for marketing at Gametime, aligning with broader growth and company priorities.
• Serve as the bridge between marketing stakeholders and technical teams1ranslating business challenges into technical requirements and ensuring solutions deliver measurable outcomes.
• Evangelize personalization and technology best practices across the marketing team and share results with executives and stakeholders.

Machine Learning and AI Innovation across Marketing

• Partner with marketing teams such as CRM to define opportunities for advanced audience data models, personalization, and automated journeys and workflow.
• Enable predictive marketing use cases (e.g., churn prevention, LTV forecasting, event affinity scoring) by translating business needs into ML requirements.
• Leverage a combination of Braze out the box solutions, custom development by 3rd parties and our internal ML teams to build the underlying data models to enable advanced orchestration and personalization
• Drive adoption of dynamic content optimization, send-time optimization, and multi-channel orchestration.
• Support cross-sell strategies and promotion optimization through automated decisioning and experimentation frameworks.

Ad Tech Leadership

• Develop close working relationships with marketing partners such as Google, TikTok and Meta to develop joint technology solutions to improve marketing performance
• Collaborate with SEM marketers to integrate ML-driven bidding, keyword optimization, and automated campaign adjustments.
• Operationalize advanced automation with ad platforms (Google, Meta, programmatic) and evaluate opportunities to pilot new betas.
• Guide the automation of targeting, creative testing, and budget allocation to maximize efficiency and ROI.

Data Infrastructure & Measurement

• Partner with Engineering and Analytics to ensure the right data pipelines, tooling, and measurement frameworks exist to power automation.
• Champion experimentation frameworks and incrementality testing to measure the true impact of ML-driven marketing programs.
• Define requirements for scalable, reliable infrastructure that supports continuous optimization.

What We
9re Looking For

• 8+ years of experience in product growth marketing roles, with strong understanding and curiosity for how technology and AI can drive marketing growth.
• Strong product management skills: ability to define strategy, prioritize initiatives, and lead cross-functional teams.
• Demonstrated success applying automation or ML-driven solutions to marketing use cases (lifecycle marketing, paid media, personalization).
• Familiarity with ad tech ecosystems (Google Ads, Meta, programmatic) and CRM/marketing automation platforms (Braze).
• Excellent communication and stakeholder management skills, with a track record of working across marketing, analytics, and engineering.
• A passion for live events, growth marketing, and innovating at the intersection of customer experience and technology.

Nice to Have

• Experience with experimentation platforms (eg; Google Ads Experiments) and causal inference methods.
• Background in marketplace, ticketing, travel, or e-commerce industries.
• Knowledge of SKAN, incrementality testing, and app-based measurement.

What We Can Offer

• Flexible PTO
• Competitive salary & equity package
• Monthly Gametime credits for any event ($1,200/yr)
• Medical, dental, & vision insurance
• Life insurance and disability benefits
• Diverse Family-forming benefits through Carrot Fertility
• 401k, HSA, pre-tax savings programs
• Company off-sites and meet-ups
• Wellness programs
• Tenure recognition