Role Overview

• Play a key role in site optimization, merchandising, and daily operations across five DTC home furnishing brands.
• Partner with Marketing, Creative and Product teams to build, analyze and optimize site experiences.
• Support product launches, events, promotions, and advertising.
• Own a process from start to finish and deliver quality work.
• Passionate about building a best-in-class digital shopping experience in a rapidly growing DTC business.

Responsibilities

• Lead end-to-end site experience strategy balancing brand expression and commercial performance.
• Own and drive execution of site merchandising planning calendar for product launches and promotions.
• Develop SEO and GEO visibility strategies, perform keyword discovery and optimization, stay current on AI driven search opportunities.
• Ensure timely, accurate delivery of product listings and PLP merchandising with high-conversion content.
• Analyze site metrics and provide actionable insights.
• Own site navigation, optimize internal search, manage product recommendations, execute cross-sell/upsell strategies.
• Collaborate closely with marketing, creative, merchandising, and product teams for testing and optimization.
• Assist with updating links, swapping imagery, problem-solving, and internal team support.

Qualifications

• 3+ years of e-commerce merchandising experience creating and optimizing engaging site experiences.
• Strong communication skills and ability to connect inputs across teams.
• Highly organized, detail oriented and experienced in project management.
• Strong analytical skills; proficient with GA4, Looker analytics tools.
• Proactive self-starter who identifies opportunities, refines processes, and drives problem resolution.
• Experience with Shopify Plus, Magento and CMS platforms like Sanity, Contentful preferred.
• Knowledge of SEO, GEO and AI-search trends.