Overview

Key Outcomes

• Ship meaningful improvements to lifecycle infrastructure that expand the team’s ability to execute campaigns at scale.
• Establish an experimentation program with clear testing cadence, AI-assisted workflows, and documented hypotheses tied to starter and supporter lifecycle stages and insights.
• Expand and evangelize lifecycle data and reporting to give the LCM team and cross-functional partners visibility into engagement, activation, and retention performance.
• Implement AI-powered capabilities into the lifecycle program with documented performance baseline and iteration plan.
• Build strong cross-functional partnerships with product, engineering, data science, design, and marketing to unlock bigger, bolder product ideas.

Core Competencies

• Lifecycle systems and technical infrastructure: experience owning the technical engine behind lifecycle programs, including automation logic, behavioral event triggers, segmentation architecture, data pipelines, and deliverability. Comfortable living in the tooling (Iterable is a plus) and making it more powerful over time.
• Multi-channel lifecycle knowledge: fluent in how email, push, in-app and SMS work together across a user journey.
• Data fluency: uses AI to independently explore, analyze, and report on lifecycle data, and knows when to bring in data science for deeper modeling. Translates findings into clear, actionable recommendations and roadmap updates.
• Experimentation expertise: Can develop and scale experimentation frameworks (A/B and multivariate testing) from hypothesis to analysis and business impact. Builds infrastructure to make experimentation fast and repeatable.
• AI and ML collaboration: experienced working with engineers and data scientists to implement personalization systems, and is technical enough to be a strong partner to these roles.

Target Experience

• 4-6 years of overall product growth, and/or marketing experience, with at least 4 years of lifecycle experience. Has experience in retention strategy, churn reduction, customer lifecycle, and multi-channel messaging strategy (e.g. SMS, push, email).
• Strong preference for a PM or product-adjacent background with a desire to operate in a product-led culture.
• Experience managing a technical email roadmap with engineering.
• Iterable experience (or comparable platform) as a lifecycle/email marketing platform is a plus.

Work Details

This is a full time role based in the United States and while we strongly prefer folks living in the United States, we are open to folks in Canada.

Compensation

Our compensation philosophy is based on pay equity. All of our salaries are determined before we launch a role – they are based on a predetermined salary scale, the level on that scale, and the cost of labor for that location.

Evaluation Process

• Initial screen with Recruiter - 45 minutes
• Hiring Manager interview - 45 minutes
• Timed assessment - 3 hours
• Follow up with hiring manager - 30 minutes
• Team interview - 75 minutes
• Executive interview - 30 minutes
• References

Diversity Commitment

Change.org is an open platform designed to serve people across the full range of viewpoints. Effectively supporting that mission requires teams with a wide variety of experiences, skills, and perspectives, which we consider essential to our work.
We're committed to providing reasonable accommodations for candidates with disabilities throughout our recruitment process. If you need assistance or an accommodation, please let your recruiter know.
Change.org voluntarily collects limited demographic information for government reporting and to support our diversity and inclusion efforts. Providing this information is entirely optional and anonymous, and is not used in hiring decisions.

Language Requirements

Professional-level English proficiency is required for all roles. While we are a global company, we ask that all resumes and application responses be submitted in English.