Growth UX Writer - Commercial


1 month ago

Job Description

This is an exciting time to join Flo - weโ€™ve just reached an incredible milestone of 65 million monthly active users, growing by over 5 million in Q1 alone! If you love designing user-centric content that promotes growth, we want to hear from you! 

Itโ€™s an exciting period of growth for the company. Thatโ€™s why we need someone who sees the product through our usersโ€™ eyes, manages business needs, and will champion the importance of Content Design as an essential part of a product team. Someone who can bring creativity and clarity to every touchpoint and can turn complex concepts into something simple, human, and engaging. 

We're looking for an exceptional Content Designer with an interest in health technology that solves real-world user problems. You can flex between prototyping new products, designing end-to-end experiences and creating compelling microcopy such as feature overviews, error messages and pushes. 

Alongside your place on our market-leading content design team youโ€™d be working within Floโ€™s Commercial (Monetisation) stream creating engaging content that is both user friendly and inspires action. Your job? Explaining the value of Flo through clear, concise and compelling content that activates our users to subscribe to Flo Premium. Essentially, your content should make taking out or renewing a Flo subscription a no-brainer for people everywhere.

Youโ€™d be working closely with Product Designers, Product Managers, User Researchers, Analysts, as well as our Legal and Medical teams - so passion for collaboration is key. 

We need someone who is able to hit the ground running and is excited to get stuck in on some exciting upcoming projects. If this sounds like you, we canโ€™t wait to hear from you.

Your Experience

Must have:

  • Content Design expertise and attention to detail
  • A love for small, impactful, content-first experiments โ€‹โ€‹
  • Ability to work on various projects in a high pace environment
  • Experience co-designing with product designers in collaborative tools
  • Brilliant communication skills โ€“ with the ability to influence others and advocate for Content Design at all levels โ€” from product designers to product managers to senior stakeholders
  • A portfolio that demonstrates impact
  • Because youโ€™ll be part of the Commercial stream, an interest in growth and revenue is essential

Nice to have:

  • Experience working on mobile apps and with a complicated subject like health is preferred
  • Experience working with engaging marketing copy is preferred 
  • Experience designing for web would be a plus

What you'll be doing

You'll be responsible for:

  • Create clear, concise, and compelling content for new features, widgets, paywalls and more
  • Collaborate with Product Designers, Researcher, Analysts and Product Managers to define new experiences across our website
  • Come up with fresh ideas to improve existing user experiences and bring in new revenue streams
  • Advocate for Content Design both on your team and in the wider community.
  • Proactively seek areas for improvement, working with all content disciplines and across other product streams to find solutions
  • Work closely with Localisation to ensure messaging and tone of voice is kept consistent and makes sense across different markets
  • Evangelise for human-centred design, readability, accessibility and creativity.
  • Help other Content Designers develop their skills, by sharing best practice, collaboration, and training

Salary Range - gross per year

ยฃ52,250โ€”ยฃ60,000 GBP

Ranges may vary depending on your skills, competencies and experience.


People perform better when theyโ€™re happy, paid well, looked after and supported. 

On top of competitive salaries, Flo's employees have access to:

  • A flexible working environment with the opportunity to come into the office and work from home
  • Company equity grants through Floโ€™s Employee Share Option Plan (ESOP)
  • Paid holiday and sick leave 
  • Fully paid female health and sick leave, in addition to holiday and regular sick leave

  • Workations - an opportunity to work abroad for two months a year
  • Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
  • Career growth, progression, and learning development resources
  • Annual salary reviews
  • Unlimited free premium Flo subscriptions
  • A whole host of other benefits (health/pension/social schemes)

About Flo

Website Linkedin

Weโ€™re quite proud of our achievementsโ€ฆ
300M+ downloads, 55M+ monthly users, #1 by installs in the iOS Health category, 4.9 stars on the App Store (3M+ reviews), backed by 7 VCs, annual revenue at 9 figures, and a valuation close to $1B.

Weโ€™re a growing, Series B funded HealthTech building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.

Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.
Weโ€™re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide. 

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