Responsibilities

• Develop sports-centric creative concepts for brands across major markets, including tech, financial services, consumer goods, automotive, luxury, entertainment, and more.
• Ensure the work aligns with The Athletic's editorial tone while also meeting category-specific goals.
• Collaborate with disciplines across The Athletic and T Brand Studio ranging from video producers, strategists, PMs and sales teams to editors, writers and art directors.
• Craft creative storytelling solutions to solve clients' biggest communication challenges.
• Translate complex, technical or regulated subject matter into compelling storytelling fitting The Athletic's journalistic voice.
• Facilitate the creative and conceptual framework for all projects.
• Frame and lead a creative vision for a client to fruition.
• Manage the concept strategy which meets the goals of the clients.
• Revise, pivot and rework ideas.
• Develop collaborative relationships with the Strategy, Media and Sales teams.
• Work with Sales and Strategy partners to navigate complex client structures.
• Map creative solutions to category insights across industries ensuring authenticity and credibility.
• Partner with Program Management to build scopes of work and project plans supporting creative deliverables.
• Provide clear and objective critiques of creative work.
• Present internally and externally to clients.
• Stay informed of trends at the intersection of sports, technology, finance, and pop culture and apply these insights to storytelling approach.
• Remain current on emerging star players and athletes across US and international teams.
• Demonstrate support for journalistic independence and the mission to seek truth and help people understand the world.
• Cultivate understanding of The Athletic's journalism and storytelling approach.
• Establish clear parameters around brand and product integration.
• Master NYT ad products and formats to pitch creative ecosystems harnessing the full brand portfolio.

Basic Qualifications

• 10+ years of experience inside a branded content studio, advertising agency or in-house brand environment.
• Experience presenting concepts to internal and external leadership and teams.
• Copycrafting and conceptual storytelling skills.
• Ease developing ideas attached to talent in the sports space and working on set with talent.
• Experience writing in different voices, tones, styles and directing compelling design and visual solutions.
• Experience developing creative platforms that build trust, credibility, and cultural relevance across advertiser categories.
• Ability to translate complex or high-consideration products into compelling creative.
• Experience across different marketing channels.
• Understand digital media audiences and their behaviors.
• Knowledge and interest in New York Times journalism and brand.

Preferred Qualifications

• Fluency in emerging trends shaping sports culture like AI, data analytics, streaming and fan-engagement tech.
• Track record for outstanding concept ideation and award-winning creative.