Responsibilities
- Develop sports-centric creative concepts for brands across major markets, including tech, financial services, consumer goods, automotive, luxury, entertainment, and more.
- Ensure the work aligns with The Athletic's editorial tone while also meeting category-specific goals.
- Collaborate with disciplines across The Athletic and T Brand Studio ranging from video producers, strategists, PMs and sales teams to editors, writers and art directors.
- Craft creative storytelling solutions to solve clients' biggest communication challenges.
- Translate complex, technical or regulated subject matter into compelling storytelling fitting The Athletic's journalistic voice.
- Facilitate the creative and conceptual framework for all projects.
- Frame and lead a creative vision for a client to fruition.
- Manage the concept strategy which meets the goals of the clients.
- Revise, pivot and rework ideas.
- Develop collaborative relationships with the Strategy, Media and Sales teams.
- Work with Sales and Strategy partners to navigate complex client structures.
- Map creative solutions to category insights across industries ensuring authenticity and credibility.
- Partner with Program Management to build scopes of work and project plans supporting creative deliverables.
- Provide clear and objective critiques of creative work.
- Present internally and externally to clients.
- Stay informed of trends at the intersection of sports, technology, finance, and pop culture and apply these insights to storytelling approach.
- Remain current on emerging star players and athletes across US and international teams.
- Demonstrate support for journalistic independence and the mission to seek truth and help people understand the world.
- Cultivate understanding of The Athletic's journalism and storytelling approach.
- Establish clear parameters around brand and product integration.
- Master NYT ad products and formats to pitch creative ecosystems harnessing the full brand portfolio.
Basic Qualifications
- 10+ years of experience inside a branded content studio, advertising agency or in-house brand environment.
- Experience presenting concepts to internal and external leadership and teams.
- Copycrafting and conceptual storytelling skills.
- Ease developing ideas attached to talent in the sports space and working on set with talent.
- Experience writing in different voices, tones, styles and directing compelling design and visual solutions.
- Experience developing creative platforms that build trust, credibility, and cultural relevance across advertiser categories.
- Ability to translate complex or high-consideration products into compelling creative.
- Experience across different marketing channels.
- Understand digital media audiences and their behaviors.
- Knowledge and interest in New York Times journalism and brand.
Preferred Qualifications
- Fluency in emerging trends shaping sports culture like AI, data analytics, streaming and fan-engagement tech.
- Track record for outstanding concept ideation and award-winning creative.
