Role Overview

• Connect brand, data, and performance marketing efforts as Global Director of Creative Strategy.
• Translate data-based insights into creative strategy, a core pillar of global growth strategy.
• Build systems to make creativity measurable, testable, and a driver of ROI.
• Own the creative analytics that inform actionable insights and build testing calendars and reports.
• Guide creative direction of campaigns based on data ensuring performance and tangible P&L results.

Key Responsibilities

• Partner with GM, Global Growth Marketing, to turn quarterly objectives into testable creative hypotheses.
• Lead deep dive analysis of creative performance data focusing beyond CTRs on fatigue and messaging impact.
• Create a global playbook from analysis for scaling growth marketing.
• Collaborate with creative and channel teams to execute global creative testing roadmap to increase customers and reduce CPA.
• Present analysis compellingly to creative and executive teams linking testing frameworks to customer incrementality.
• Monitor advert platform changes, customer insights, and market trends to inform strategy.
• Build holistic creative reporting dashboards as a source of truth across teams and markets.
• Analyze consumer behavior, competitor activity, market trends, and ad performance to inform performance marketing strategy.
• Develop insight-packed briefs guiding creative teams on objectives, audience, and key messages.

Candidate Profile

• Leader skilled at blending data-driven performance with creative storytelling and building systems to unlock creativity for growth.
• Sees creativity as a growth multiplier, fluent in incrementality, lift tests, and ROI concepts.
• Passionate systems-builder creating frameworks and processes for scalable creative efforts.
• Experienced in leading or partnering in performance and lifecycle marketing strategy from a full-funnel perspective.
• Effective thought partner with strong relationship building and stakeholder influencing skills.
• Believes growth and brand strategies align, with ability to translate brand strategy into performance-optimized creative.
• Comfortable with strategic frameworks and detailed data analysis to find key insights.
• Motivated to foster a culture of curiosity, accountability, and data-informed storytelling to improve growth effectiveness.