Role overview

• Shape the story: Define and evolve how we talk about our products across launches and throughout their lifecycle
• Build GTM plans: Design and run go-to-market strategies that keep Product, Sales, and Marketing aligned
• Turn insights into action: use customer feedback, win/loss data, and competitive research to refine our positioning and messaging
• Own launches: Drive the full GTM process: from crafting the narrative to creating enablement assets, live webinars with top customers announcing new features, and driving adoption.
• Influence the roadmap: partner with Product to bring real customer insights into what we build next.
• Enable sales: work with the Sales team to make sure they have the right story, tools, and playbooks to convert leads into revenue.
• Drive growth: collaborate with Marketing to boost awareness, activation, and expansion across channels.

What we’re looking for

• Systems thinker → you see the full GTM picture and how Product, Sales, and Marketing connect. You know how to align teams around shared metrics, goals, and a single story.
• Storyteller → you can explain complex ideas in simple, human language. You create messaging that resonates with both customers and prospects.
• Customer-oriented → you deeply understand customer needs, motivations, and pain points and use those insights to shape messaging, features, and go-to-market strategies that truly help them succeed.
• Strategic and hands-on → you can zoom out to build GTM strategy, then zoom in to write the copy, build the deck, or create the enablement asset that makes it real.
• Product-savvy → you think like a product manager: understanding user needs, prioritizing impact, and turning feedback into product and positioning improvements.
• Strong project manager → you can take a messy idea and turn it into a clear plan with owners, milestones, and deadlines.
• Bold and creative thinker: You’re not afraid to experiment, challenge the status quo, and take smart risks to find better ways of doing things

Experience

• 4+ years in B2B SaaS Product Marketing, ideally focused on GTM strategy, positioning, and product launches
• Proven track record of launching complex products or features - from messaging and enablement to adoption and growth
• Deep understanding of GTM motions across inbound, outbound, and the customer lifecycle - and how they connect to pipeline
• Hands-on experience with competitive positioning, narrative design, and pricing strategy, especially in fast-moving markets
• Exceptional communication skills - you can explain technical concepts in clear, simple English that resonates with both sales teams and customers

Bonus

• Experience working in AI, RevOps, or MarTech companies
• Hands-on experience with Salesforce, HubSpot, or Gong - especially for insights, reporting, or enablement
• Background in sales enablement or content strategy, creating assets that drive adoption and close rates
• Familiarity with B2B SaaS sales cycles and how marketing supports pipeline creation
• Prior experience with Chili Piper or similar tools for lead routing, meeting scheduling, or demand conversion

Additional Information

• Unlimited vacation
• Generous health, dental, and vision insurance
• Any equipment/software/tech that you need to do your job
• Annual professional development stipend of $2,000 USD
• Equity - all Pipers receive stock options
• Annual company retreat for a week of bonding and adventure