Role overview
- Shape the story: Define and evolve how we talk about our products across launches and throughout their lifecycle
- Build GTM plans: Design and run go-to-market strategies that keep Product, Sales, and Marketing aligned
- Turn insights into action: use customer feedback, win/loss data, and competitive research to refine our positioning and messaging
- Own launches: Drive the full GTM process: from crafting the narrative to creating enablement assets, live webinars with top customers announcing new features, and driving adoption.
- Influence the roadmap: partner with Product to bring real customer insights into what we build next.
- Enable sales: work with the Sales team to make sure they have the right story, tools, and playbooks to convert leads into revenue.
- Drive growth: collaborate with Marketing to boost awareness, activation, and expansion across channels.
What weβre looking for
- Systems thinker β you see the full GTM picture and how Product, Sales, and Marketing connect. You know how to align teams around shared metrics, goals, and a single story.
- Storyteller β you can explain complex ideas in simple, human language. You create messaging that resonates with both customers and prospects.
- Customer-oriented β you deeply understand customer needs, motivations, and pain points and use those insights to shape messaging, features, and go-to-market strategies that truly help them succeed.
- Strategic and hands-on β you can zoom out to build GTM strategy, then zoom in to write the copy, build the deck, or create the enablement asset that makes it real.
- Product-savvy β you think like a product manager: understanding user needs, prioritizing impact, and turning feedback into product and positioning improvements.
- Strong project manager β you can take a messy idea and turn it into a clear plan with owners, milestones, and deadlines.
- Bold and creative thinker: Youβre not afraid to experiment, challenge the status quo, and take smart risks to find better ways of doing things
Experience
- 4+ years in B2B SaaS Product Marketing, ideally focused on GTM strategy, positioning, and product launches
- Proven track record of launching complex products or features - from messaging and enablement to adoption and growth
- Deep understanding of GTM motions across inbound, outbound, and the customer lifecycle - and how they connect to pipeline
- Hands-on experience with competitive positioning, narrative design, and pricing strategy, especially in fast-moving markets
- Exceptional communication skills - you can explain technical concepts in clear, simple English that resonates with both sales teams and customers
Bonus
- Experience working in AI, RevOps, or MarTech companies
- Hands-on experience with Salesforce, HubSpot, or Gong - especially for insights, reporting, or enablement
- Background in sales enablement or content strategy, creating assets that drive adoption and close rates
- Familiarity with B2B SaaS sales cycles and how marketing supports pipeline creation
- Prior experience with Chili Piper or similar tools for lead routing, meeting scheduling, or demand conversion
Additional Information
- Unlimited vacation
- Generous health, dental, and vision insurance
- Any equipment/software/tech that you need to do your job
- Annual professional development stipend of $2,000 USD
- Equity - all Pipers receive stock options
- Annual company retreat for a week of bonding and adventure
