About the Role

• Define the strategic narrative for Salesloft / Clari’s product and capabilities based on an understanding of customer needs, use cases, product roadmap, and market trends.
• Become the trusted GTM partner to the product team and establish a continuous feedback loop that encompasses customer input, market trends, and competitive factors to influence product development.
• Manage successful launches by supporting the go-to-market strategy efforts including positioning, messaging, analyst and market communications, demos, etc.
• Be seen as a thought-leader and industry expert, staying up-to-date on industry trends, competitive landscape, and customer needs.
• Design and construct sales enablement sessions, collateral and other materials to educate our sales, sales engineering, support and customer success teams on new products.

Responsibilities

• Collaborate closely with our product development organization to build and execute go-to-market strategies for existing and new product solutions.
• Partner with product management, other marketing functions, and sales enablement to execute and optimize our launch process to bring new and enhanced products to the market.
• Lead strategic cross-company initiatives independently, navigating complex projects with minimal supervision.
• Work closely with sales, sales enablement, and customer success to foster a strong technical understanding of our platform capabilities and how they differentiate Salesloft / Clari in the marketplace.
• Develop product positioning and value propositions aligned to our key target audiences.
• Drive customer engagement of the platform and understand and solve for inhibitors to adoption using data to uncover trends and insights.
• Serve as the voice of the customer to the rest of the product team and company. This includes gaining a deep understanding of—and driving—customer engagement with the product, throughout their lifecycle (pre-adoption, post-adoption/purchase, and after churning).
• Execute training to educate internal teams on the go-to-market, positioning, messaging, differentiation, etc.
• Work collaboratively on strategic initiatives with other Marketing disciplines including; brand content and creative, partner and customer marketing, field and event marketing, and marketing programs.
• Contribute thought leadership content pushing the boundaries of best practices in the industry.
• Understand the competitive landscape, our differentiators, and activate strategies for achieving success throughout the organization.
• Immerse yourself in the world of sales becoming a domain expert.

What We Are Looking For

• Passionate about sales technology and able to articulate complex technical concepts into simple terms that make sense to sales teams and customers.
• Experience shaping messaging and positioning of core product areas in the Revenue Orchestration Platform and working with marketing to amplify the story and enable the sales team.
• Collaborate closely with Sales, Customer Success, Marketing and Product Management to position Salesloft / Clari offerings in the Sales Engagement Platform marketplace.
• Capable of piecing together incomplete data to determine market direction while maintaining a big picture view.
• Adept at communicating complex material to various audiences without loss of context.
• Experience collaborating on go-to-market strategies and launches.
• Strong analytical skills to gather and interpret information, effectively communicating differentiated positioning.
• High level of empathy and collaborative mentality.
• Experience with sales or marketing technology applications preferred.
• 4-5 years of Product Marketing experience, preferably with an enterprise B2B SaaS company; RevTech experience is a plus.
• BA/BS in business, marketing, statistics, computer science, or related discipline preferred; MBA is a plus.