Job Description
Saturn is looking for a Product Marketing Manager to lead all go to market (GTM) efforts for Saturnโs new college product. The role will be responsible for all pre-launch, launch, and post-launch college marketing activities to drive the productโs adoption and accelerate growth. PMM will conduct and interpret market research to impact the product roadmap, develop positioning for the product inclusive of marketing collateral, while driving GTM strategy and execution through both on the ground field marketing and paid marketing activations. The ideal candidate will be a self-starter able to provide thought leadership on marketing strategy with a strong bias for action executing and delivering marketing strategies. As the first PMM at Saturn, this role will partner closely with Product Management in particular, but also User Research, Data Science and Operations to develop and execute the college marketing approach. As the first marketing hire at Saturn reporting directly to the VP Product, this role confers ample opportunity for growth across all of Saturnโs product initiatives.
Key Responsibilities & Expectations:
- Develop the companyโs end-to-end marketing plan for the college product and drive its execution
- Deliver a clear value proposition, use cases and scenarios that ultimately demonstrates Saturnโs value to users ratified by product adoption metrics
- Oversee all marketing activations from on-the-ground activations to โlaunchโ events at schools, including planning events and managing logistical oversight, to network-wide paid media channels and placements
- Be a fantastic thought partner to Product Management, Data Science, User Research and other functions to drive organizational consensus and success around the marketing strategy
- Be accountable to a marketing budget tied directly to product adoption and growth goals
- Explore market development opportunities (co-marketing promotions, sponsorships, partnerships, etc) to increase awareness and visibility of Saturn across US colleges.
- Work directly with agencies to amplify Saturnโs brand footprint and on-the-ground programs.
- Uplevel Saturnโs marketing muscle from Day 1; continue to influence and build this muscle across the business over time
Candidate Qualifications:
- Minimum of 4+ years experience working in Product Marketing or Growth Marketing, with experience in mobile consumer products a huge plus
- Experience leading GTM partnerships with Product Management and cross-functional teams
- Experience leading strategy and implementation of new product offerings going 0-1 and 1 to scale
- Team player with a โcan-doโ mentalityโโability to bring strategic growth marketing mindset to startup and scrappy execution practicalities
- Aptitude for thinking analytically, with experience managing data flows and insights across multiple sources and stakeholders
- Strong problem-solving skills, eager to develop rigorous and defensible solutions to complex and ambiguous problems
- Grit and resilience - not afraid to fail and learn, iterate and rapidly evolve to move business goals forward
- A genuine interest in Saturnโs mission and market opportunity
- BA/BS degree or MBA / MS or graduate degree
This position has an estimated annual salary range of $120,000 to $145,000, not including bonus, commission and equity. This position also comes with full benefits and stock options. Actual compensation packages are based on a wide array of factors unique to reach candidates, including but not limited to demonstrated skill set, years and depth of relevant experience, and some role-dependent factors. We welcome direct conversations with each candidate about compensation in all of our initial calls.
Saturn celebrates and embraces having a diverse team. We are committed to building a team that represents a variety of experiences, backgrounds, and skills. We do not discriminate on the basis of race, color, religion, marital status, age, gender identity, gender expression, sexual orientation, non-disqualifying physical or mental disability, national origin, veteran status, or other applicable legally protected characteristics.
