Support the GTM strategy for Vanta’s Upmarket segment: Define positioning, messaging, campaign strategy, and enablement to win with security leaders at larger, more complex organizations.
Partner cross-functionally with product, sales, demand generation, customer success, and operations to develop cohesive marketing strategies that drive awareness, engagement, and conversion.
Create content that connects: From sales decks to web pages, whitepapers to emails, you’ll lead the creation of compelling materials for every stage of the buyer journey.
Launch and scale campaigns: Lead large-scale GTM campaigns, manage planning and execution in partnership with demand gen, and report performance metrics that inform future strategy.
Champion customer insight: Regularly engage with customers and prospects, analyze qualitative and quantitative data, and distill insights into action—informing GTM tactics and product direction.
Refine pricing and packaging: Collaborate with product, sales, and finance teams to align our packaging with customer needs and market opportunity.
Elevate our competitive edge: Monitor the competitive landscape and equip the field with battlecards, differentiation frameworks, and win/loss insights.

You've been in product marketing for 5+ years with emphasis in SaaS (security experience a plus)
You’ve built and launched a differentiated narrative that resonates with upmarket buyers—and made it stick across the org.
You’ve created content that the sales team actually uses (and loves).
You’ve led cross-functional campaigns that drove measurable pipeline and influenced product adoption.
You’ve become a go-to resource across product, sales, and marketing for insight on the upmarket segment.
You’re not just supporting launches—you’re influencing what gets built and the GTM strategies to get there.

Vanta

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Senior Product Marketing Manager, Enterprise

Vanta